Pre-seed · U.S. launch 2026

The casting infrastructure the world was waiting for.

Video-native auditions · AI matching · Persistent performance profiles.

Raising pre-seed · U.S. launch 2026

The performance layer
of global casting.

Let it Cast turns auditions into a continuous performance signal — not a one-off decision. The first video-native, AI-matching infrastructure for the $20B global casting market.

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Product · Full platform preview

One platform.
Two sides of casting.

A single infrastructure connects talents and productions — from the first scroll to the final booking.

Talent feed — personalized casting calls for Maya Reyes
Talent · Mobile & Web Talent personalized casting feed — AI-matched roles, performance profile, and top castings near her. Sorted by fit score, not recency.
Casting dashboard — Evermore project overview
Production · Desktop Real-time casting dashboard for your productions — submissions, shortlisted, callbacks, booked. Every role tracked at a glance.
Mobile app — 4 screens showing the talent journey
Talent · iOS & Android Phone-first audition system. Built-in teleprompter, framing guides, take selection, AI quality check. One-tap to apply for casting calls. From script to submission in under 10 minutes..
Audition review — Maya Reyes as Fanny Brice, AI scene analysis
Production · Desktop Collaborative review. Casting directors, producers, directors — same place, real-time ratings, threaded comments, shortlists, callbacks. AI scene analysis built in.
The problem

Casting is stuck in the 1990s — and it's costing billions.

The casting workflow is pre-digital in a digital-first content world. Every audition is reviewed once, then disappears. No memory. No learning. No compounding.

Lost in the pile
70%+

of submissions never get reviewed. Talents waste hours; productions miss great fits.

Backstage 2023 · Casting Networks 2022

Manual everything
80%+

of casting decisions are made manually. Filtering thousands of profiles by hand → bias + human error.

CSA Insights 2023

Time bleed
2–6 wks

per casting project, mostly in admin time. Producers and casting directors lose 50–70% of that to digital workflows.

PGA Workflow Report · Deloitte 2023

Casting is not just inefficient — it is non-cumulative. Every audition disappears after a single decision.

Think in dual mode

Two complementary control panels.
One real-time arena.

For talent

A streamlined,
inspiring talent workspace.

Unprecedented access to your auditions — and to roles that match the way you actually perform.

  • More opportunities to audition — and to get a job
  • Better impression, less terrifying than in-person tests
  • Transcend the resume — performance speaks for you
  • Bypass agents · talents in 6 continents
For productions & casting directors

A powerful, professional
casting dashboard.

Collaborate with every stakeholder. Discover, shortlist, rate, callback — anytime, anywhere.

  • 10–30× more efficient — from 5 weeks to 7–20 hours
  • Lower costs: travel, room, casting director time
  • AI talent search across a global performance dataset
  • Free for productions — we monetize talent subscriptions
Why now

Content demand is exploding.
Casting infrastructure isn't keeping up.

+200%
Titles produced in the last 5 years.

Streaming + global platforms created a sustained, structural demand for talent at scale.

WIPO / Omdia 2024

5–10%
CAGR of audiovisual content production through 2030.

A dynamic, expanding media market continually drives demand on talent search.

Ampere Analysis 2025

Gen-Z
Talent expects direct access — bypassing agents.

Remote casting + self-tapes adopted post-COVID. But the workflow is still manual.

Addressable market
$20–28B
Global casting industry
$5.2B
U.S. casting industry
20M
Auditions / year — worldwide
2.4M
Auditions / year — U.S.
72%
Of auditions are in TV (2025)
Our moat

We don't sell software.
We build a non-reproducible dataset of human performance.

Every audition on Let it Cast is structured the same way: same scenes, same prompts, same comparable conditions. Casting decisions — feedback, shortlists, outcomes — become labels. Over time the dataset compounds. It cannot be reconstructed retroactively.

01

Standardized human performance

Same scenes · same prompts · comparable auditions at scale.

02

Human decisions as labels

Feedback · shortlists · casting outcomes captured natively.

03

Compounding over time

A growing dataset that cannot be reconstructed retroactively.

Acclaimed by world-class directors & studios
Paul Schrader · Darren Aronofsky · Roman Polanski · Jacques Audiard · Costa-Gavras · Werner Herzog · A24 · Pathé · Paul Schrader · Darren Aronofsky · Roman Polanski · Jacques Audiard · Costa-Gavras · Werner Herzog · A24 · Pathé ·
Traction · POC validated

A platform already acclaimed by the industry.

After a successful proof-of-concept phase, Let it Cast is raising pre-seed to launch the MVP in the U.S. and become the leader of digital casting.

28K
Auditions ran
290
Castings hosted
680
Actors hired · 6 continents
800
Production companies
64K
Free registered talents
+20.5K
Followers
740K
Monthly reach
+86K
Community size · 2026 target
Director's note
The Canyons

"Let It Cast has opened a new universe of casting for me. A new model of film making is being invented, and Let It Cast is essential to that model."

Paul Schrader Director · American Gigolo · Taxi Driver · Raging Bull

Hear Paul Schrader share his experience
with Let it Cast during the production of The Canyons.

↓ scroll to expand
Business model

We monetize access to opportunity — not content.

Free for productions. Attractive for talents. The more productions we get, the more talents we attract — and vice versa. 50% less expensive than competition on average.

Freemium Talent
$0
Free for the first audition
  • 1 self-tape submission
  • Free profile + reel hosting
  • Casting feed
Basic Talent
$7.99/mo
Or $81/yr
  • Unlimited self-tape submissions
  • Persistent performance profile
  • Smart notifications
  • Snap apply
Power Casting Talent
$12.99/mo
Or $132/yr
  • Everything in Basic
  • Priority listing for verified actors
  • Analytics + audition tracker
  • Custom reels + AI-curated castings
Enterprise Production
Free +
$50/mo premium features (2027)
  • Unlimited casting calls
  • Talent search + AI rerank
  • Full review dashboard
  • Audition management & hiring
Founding team

50 years in cinema, tech, and music platforms — combined.

Team member

Yoktan Haddad

Founder · CTO / CPO

25 years of software development, architecture, UX/UI design. Previously COO of a global music rights platform sold to Warner Music Group.

Pre-seed · 2026

Raising to industrialize the platform and launch the U.S. in 2026.

Ready to cast?
Let it cast.

See the product in 3 minutes — full interactive demo, mobile + desktop walkthrough.

Join the waitlist

Be the first to access Let it Cast
when we launch in 2026.

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